Norma: Premium Quick-Clean Chenille Upholstery

Elevate your living spaces with the luxurious comfort and everyday resilience of Norma. Falling into the highly sought-after “Chenille” category, this premium fabric provides a remarkably soft, velvety texture that brings warmth and sophistication to any interior design project.

Norma is expertly crafted from a rich, complex blend of 53% Acrylic, 35% Polyester, 9% Cotton, and 3% Viscose. This specific composition offers the perfect synergy: the acrylic and viscose provide supreme softness, the cotton adds a touch of natural breathability, and the polyester ensures lasting structural strength. Boasting a formidable, ultra-heavyweight profile of 650 g/m², Norma is engineered for maximum durability. This makes it an exceptional, long-lasting choice for upholstering high-traffic sofas and plush, decorative cushions.

Designed with modern, busy lifestyles in mind, Norma is equipped with an advanced “Quick Clean” treatment. This intelligent liquid-repellent finish prevents spills from immediately setting into the fibers, ensuring that maintaining the pristine, elegant look of your chenille furniture is completely effortless.

Key Features & Benefits

• Quick-Clean Technology: Features a specialized treatment designed to repel liquids, allowing for rapid, stress-free spot cleaning.

• Luxurious Chenille Texture: Delivers an exceptionally soft, velvety hand-feel that enhances the comfort of any seating area.

• Ultra-Heavyweight Durability: At a massive 650 g/m², this dense fabric provides superior resilience for heavy-use upholstery.

• Premium Multi-Blend: The unique combination of Acrylic, Polyester, Cotton, and Viscose ensures a beautiful aesthetic with lasting performance.

Technical Specifications

• Collection: Norma

• Fabric Category: Chenille

• Composition: 53% Acrylic, 35% Polyester, 9% Cotton, 3% Viscose

• Width: 140 cm (± 2%)

• Weight: 650 gr/m² (± 5%)

• Usage: Upholstery (Sofas), Cushions

• Special Treatment: Quick Clean / Liquid Repellent

Care & Maintenance

To preserve the plush texture and quick-clean properties of your Norma chenille, please adhere to these care guidelines:

• Washing: Machine wash at a maximum of 30°C on a gentle cycle.

• Bleaching: Do not bleach.

• Drying: Do not tumble dry. Air drying is recommended.

• Ironing: Iron at a low temperature setting.

• Dry Cleaning: Professional dry cleaning (Standard ‘P’ process) is permitted.